Content marketing and social media go hand-in-hand in establishing a brand image. Social media specialists are the main voice behind business social channels, as a gatekeeper for content efforts, strong writing, editing and storytelling abilities are crucial to setting the right tone across platforms that truly represent the company.
In social media, the visual aspect is significant in defining presence of brands & services. A brand’s storytelling is not just done with words but through creating a cohesive aesthetic presentation across platforms.

source